HOW TO GET YOUR TEAM ON BOARD WITH BRINGING A LASER INTO THE PRACTICE
When it comes to dental technology, it is often critical for the team to share the doctor’s level of excitement about implementing a piece of technology into the practice. Without an initial buy-in from the team, the dental technology that seemed so exciting and promising when it was first purchased can quickly turn into something that is just stored in a closet and takes up space on the counter.
If you’re thinking about purchasing a dental laser, or have already bought one but don’t sense the excitement in your team about it, there are some things you must do immediately in order to ensure every member of your team sees the value of the technology and what it can mean for the practice and patients.
First, you must make sure that every team member understands exactly how the new piece of technology will impact him or her. Without specific knowledge, team members may think, “This means more work for me,” or “The doctor is just spending money on a new toy.” Sit down at a team meeting and explain your vision for the laser and how each of them will play a role in its success. When people understand how a change impacts them, they’re more likely to embrace that change.
Second, you must talk with the team members in the front and the back about how the laser will be discussed with patients and what impact it will have on scheduling. Ensuring everyone is on the same page about the benefits of a laser will help create a coherent message and unified front if a patient has questions or concerns.
How will procedures change in terms of time and billing? What insurance codes are needed? What messages will the front desk need to convey in terms of insurance and any future scheduling? These are among the questions that should be answered and known by everyone in the practice before the laser is brought into the practice. If it’s already in place, now is the best time to start this messaging and ensure any questions are answered thoroughly and with the correct information.
Third, create a marketing message that your entire team can get behind. The benefits of saving time. The pleasure of not having to give the patient an injection. The joy that comes from not having to fire up the drill. Things like this that we know will put a smile on your patients’ faces should be part of not only the external message about the laser’s usage, but also a big part of the internal message surrounding its importance as well.
Certainly there are many things that need to be done to ensure a laser produces the highest amount of ROI within your dental practice. That’s why Laser Mastery was created by Fortune Management. By working with an expert, you can learn how to leverage the internal workflow efficiencies and implement process to take full advantages of those efficiencies, including getting more patients, doing more procedures in your office, and improving the patient experience.
Now is the moment to transform your practice. This program will allow you to integrate your laser in your practice as you envisioned it both clinically and financially. Learn more by contacting Nick Clausen at firstname.lastname@example.org.